Are Job Ads Targeting Young Workers Breaking The Law

canada goose coats on sale After working at a call center for two decades, Linda Bradley’s job came to an end about a year and a half ago. canada goose clearance sale Since her layoff, she has combed online job sites every day uk canada goose outlet looking for work without much luck. canada goose coats on sale

Canada Goose sale Bradley, who is 45 and lives near Columbus, buy canada goose jacket Ohio, began suspecting age discrimination after someone at her union mentioned how recruiters often target online ads at younger candidates. “I thought to myself, ‘Oh, that’s why I wasn’t seeing some of cheap Canada Goose the ads that my daughter has seen on her canada goose coats on sale Facebook,’ ” she says. Canada Goose sale

canada goose clearance Her daughter, who is 26, found something right away. Bradley eventually Canada Goose Parka took the only job canada goose clearance she could land making far less than she had in her previous job. Her job hunt continues, but she says feels she is being excluded from even finding out about opportunities. canada goose clearance

canada goose “It’s a struggle taking care of four children [and] not being able to have the same opportunities as everybody else,” Bradley says, crying.canada goose

Canada Goose Jackets When an employer sets out to recruit young people for a certain job, is it discriminating against older job seekers in a way that breaks the law? That question is at the center of several pending lawsuits that could help improve job opportunities for older Americans. Canada Goose Jackets

Canada Goose Outlet Bradley is a plaintiff in one such case brought in Canada Goose Online December against T Mobile, Facebook and a host of other companies. The lawsuit, filed by the Communications Workers of America on behalf of Bradley and canada goose coats other workers in the same situation, alleges the companies discriminate by excluding older workers from cheap canada goose uk seeing their ads. Canada Goose Outlet

canadian goose jacket T Mobile didn’t respond to requests seeking comment on the case. Facebook canada goose uk shop also declined. But in a December blog post, Facebook’s vice president of ads, Rob Goldman defended the practice. He argued that tailoring ads is not illegal, as long as buy canada goose jacket cheap the recruitment campaign overall is designed to reach all demographic groups. canadian goose jacket

canada goose clearance sale But Bradley says that is not what she has observed. “If I would’ve saw ads for employment, I definitely would’ve noticed them because I’m looking for employment,” she says. canada goose clearance sale

cheap Canada Goose Workplace civil rights law prohibits discrimination against workers 40 and older. Yet worker advocates say recruiters sometimes exclude older workers by narrowing how and where they look for candidates. In addition to Bradley’s suit, another recent case has challenged whether an employer can recruit exclusively on college Canada Goose online campuses. cheap Canada Goose

Last month, in response to an investigation by the Washington state attorney general into the matter, Facebook signed a legally binding agreement, pledging to stop allowing advertisers to exclude people Canada Goose Outlet based on race, nationality or sexual orientation. But, Calemine notes, that did not prohibit exclusions based on gender and age.

canada goose coats “The agreement Canada Goose Coats On Sale shows that they could fix the age discrimination issue very quickly, but they are resisting and that is very perplexing,” he says. canada goose coats

Facebook uk canada goose allows users to click on a feature to see why they’re seeing certain ads. Calemine says those disclosures are explicit about their target audience.

buy canada goose jacket cheap “My jaw dropped as I saw some of the ads we canada goose uk black friday were able to uncover,” he says, citing one T Mobile recruitment ad aimed at 18 to 38 year olds. buy canada goose jacket cheap

canada goose deals Calemine says targeted advertising the profit canadian goose jacket engine for Facebook and many other sites is a new frontier for discrimination. canada goose deals

Canada Goose Parka “Their business canada goose relies on this microtargeting; the problem is microtargeting can be discrimination,” he says. “Civil rights don’t stop when you turn on your computer.” Canada Goose Parka

buy canada goose jacket But the cases brought by the Communications Workers and others face an uphill legal battle. Rather, McCann says, they’re arguing the recruiting process itself has a discriminatory effect. In other words, Canada Goose Jackets by targeting recruitment at younger people, employers end up excluding older job canada goose factory sale seekers. Whether that’s a violation of law is the question. buy canada goose jacket

“The issue is whether or not workers can even get into the courthouse door to canada goose uk outlet challenge that canada goose store practice that clearly screens out older workers,” McCann says.

Canada Goose online That’s the legal hurdle Dale Kleber must clear. canada goose black friday sale Kleber is a lawyer and former executive at a Fortune 500 company who lives just outside Chicago. Three years ago, he applied for a legal job with CareFusion, a medical technology firm. The posting specified that CareFusion was looking for candidates with three to seven years of experience, but no more than seven. Kleber applied anyway, was rejected. He then sued. Canada Goose online

canada goose store “I thought that was blatantly discriminatory. Most [lawyers] who are 40 years or older have been a lawyer for more than seven years,” he Canada Goose sale says. Circuit Court of Appeals overturned a lower court and ruled in Kleber’s favor, saying the law protects applicants like Kleber canada goose store.

Join This Conversation