Most one-page web sites (also called one-page sales letter internet sites or mini web sites) have only one purpose — to sell a product. My transformation to the one-page web site technique has been a reluctant one, ?nternet site hate studying all the revenue copy. Nevertheless , the facts don’t lie — one-page internet sites written just like a lengthy sales letter are one of the effective ways to market you product online. A lot of people don’t truly read nearly anything online. Rather, they scan a page, searching for info that may be bold, in a larger font size, in a different color, or in a bulleted format. Consequently, Internet marketers have realized that the most information about your product needs to get the reader’s eyes as they scan the page.
Which you need to get started:
1 . A niched product for an easily well-known target market. One-page web sites might be best if you have an item for a very specific niche market, like an eBook for you to teach a parrot to talk, an e-course on how to start off your individual bead making jewellery business, or a set of CDs on how to teach yourself to play the piano. You need to be capable of identify and describe the target market, right from determining the particular target market requires and what they’ll procure (as well as how much they will pay) to what training systems they read, what groups/associations do they belong to, and where they hang out both equally on- and offline. Be sure to know something about your target audience before going forward to the next step.
2 . A domain name. The domain for your one-page site should mirror or perhaps closely resemble your product name, or a prominent feature of your merchandise. So , for example , if you are a hypnotherapist and you have a podcast are really selling on how to use self-hypnosis to lose weight, after that you’d want to try and get yourself a domain name just like. Try and find the. com rendition of your domain if possible, but if that’s not available, seek out the hyphenated release of the. com domain name.
In case you have an existing web-site, your website name can be forwarded and disguised to an inside page of the website so that it appears like a different website without having to pay for additional hosting. is in which I acquire all of my own domains, and so they offer domains forwarding and masking as an element of their domains registration product.
If you don’t currently have a web site, you need to determine what your internet business needs will be in the next couple of months to determine what type of hosting and website products and services you might need.
several. A give-away. You have two goals to your one-page site: get the get in touch with info from your visitors and convert them into spending customers. The easiest method to obtain speak to info right from a visitor should be to create a related information product (ebook, electronic digital tips guide, special statement, podcast or perhaps other music file, ecourse, video, etc . ) where the content is very compelling the fact that the visitor gladly parts with his/her brand and primary email to obtain the totally free giveaway. You may also create a discount, say a trial period for $1, and offer access simply to those who offers you their contact info. By providing you all their contact information, they may have become a warm lead and you can start to create a relationship with them.
4. Your item. There are any number of products you are able to create to trade online. Those that are least complicated to create and require small investment (other than your time and energy to create them) and are readily available by an electric download consist of an ebook or specialized report, a podcast (audio recording associated with an interview or telelcass), or perhaps an ecourse. Of these, should you have almost everything it is advisable to create a great ebook. I propose that you structure in e-book in a word handling program, just like Microsoft Expression. You’ll consequently want to format it into a locked PDF doc so that it could more difficult to illegally replicate. I also encourage you to have a PDF FORMAT program that allows you to create clickable links within your document which means that your buyers could easily click on web sites from your ebook. I prefer the Adobe Equestrian director program to produce PDF docs, as Clayish PDF has both of these features, but there are a variety of low-cost or free programs offered that will let you convert fundamental word handling files to PDF data format.
To make your product more appealing, you need to have a protective cover created. This cover can in fact serve as the cover in the virtual product, and you can make use of it as a great icon in emails and your e-commerce software as a visible representation of the product. There are a number of graphical artists who create ebook and other product covers, in addition to several components of software you can purchase to create your own. I’ve never been too happy with the results from software, therefore i hire Heather Colman of, who does a great job.
your five. A payment processing. In order to collect payments, you’ll need to be able to consider credit card obligations online. The merchant account organization needs to provide a “virtual terminal”, which permits you to enter and process ventures online and cadre with your e-commerce software program. One of the most commonly used online terminal is that provided by. If you don’t want to purchase a payment processing, you can begin by making use of third-party processors like PayPal or Clickbank account, but they deliver less flexibility than a complete merchant product.
6. Shopping cart application. Ultimately, your shopping cart software will be a workhorse in your case and enable you to automate a large number of functions of the online business. The cart which i highly recommend is,, which offers significant amounts of flexibility in how you list and lot of cash products, gives buyers a 24-hour down load URL just for downloading the electronic product, has built/in autoresponders so that you can automatically contact your purchasers, and an email broadcast function so that you can mail out special realises to the customers or potentials on your list.
7. A squeeze page. A squeeze page supplies the visitor use of some piece of information as a swap for the visitor parting along with his name and first email address. The knowledge has been “squeezed” out of the visitor, hence the name belonging to the page. About this page you’ll want to have an eye-catching graphic, convincing headline, a brief list of rewards that the visitor will receive if the visitor offers you his speak to info immediately, and a form for visitors to submit to receive the data.
8. The sales letter webpage. This is the primary sales page of the one-page web-site, containing an extended sales letter with benefits of the product and testimonials of others who’ve employed the product, In which formula meant for writing an effective one-page sales copy site, and i also use a application called Fast Sales Letter Generator, that helps me by asking me a group of questions that could enable me to create the copy for the webpage. The food for a one-page sales letter internet site is generally a great attention-getting qualité, a strong opening statement, body of the document that traces the features and benefits of what you’re offering, the actual present itself, after which asking for someone buy. Most web pages are made very similarly. If you look at one of the web sites within the major Online marketers, you’ll find this style applied again and again.
on the lookout for. Follow-up auto responders. The ability to continue to touch base and “touch” your potential customers is key in developing a romantic relationship with these people so that they focus from a prospective customer to a getting customer. I create a group of 6-10 roughly autoresponders that are sent out over the 3 weeks using a purchase to check on in with the purchaser, or interest the purchaser in another item. The shopping cart system I use features autoresponders built-in. Other reputable autoresponder products and services include and.
10.. Traffic to the site. Because your site is only one web page, it will be virtually ignored inside the organic search engine ranking method. There’s not really enough happy to warrant a very high ranking about any key phrase you might select. The easiest way to drive traffic to a one-page website is to obtain keywords, or perhaps pay-per-click promotion. Google’s Adwords, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known ppc advertisers. Google is probably the easiest with which to start.
Completing a one page web-site won’t happen overnight. Nevertheless , with a tiny bit of research, superb copywriting, and a marketing method in place, a one-page web page can easily turn into a profit centre for your organization.