Most one-page web sites (also called one-page sales letter web sites or tiny web sites) have only 1 purpose — to sell a product. My transformation to the one-page web site strategy has been a hesitant one, ?nternet site hate studying all the product sales copy. Nevertheless , the facts can not lie — one-page sites written such as a lengthy sales copy are probably the most effective ways to trade you merchandise online. A lot of people don’t essentially read anything at all online. Rather, they study a page, searching for info that is bold, within a larger font size, in a different color, or in a bulleted format. For that reason, Internet marketers have discovered that the most important info about your merchandise needs to capturethe reader’s eyes as they scan the page.
This is what you need to begin:
1 . A niched product for an easily recognizable target market. One-page web sites might be best if you have a product or service for a extremely specific niche market, as an eBook for you to teach a parrot to talk, an e-course on how to start your very own bead jewelry making business, or maybe a set of CDs on how to train yourself to perform the piano. You need to be in a position to identify and describe your target market, coming from determining the actual target market needs and what they’ll spend on (as very well as simply how much they will pay) to what publications they read, what groups/associations do they will belong to, and where that they hang out both on- and offline. Ensure you know something special in your target market before continuing to the next stage.
2 . A domain name. The domain for your one-page site will need to mirror or closely resemble your merchandise name, or maybe a prominent feature of your product. So , for example , if you are a hypnotherapist and you have a podcast that you are selling in order to use self-hypnosis to lose weight, therefore you’d prefer to try and get yourself a domain name just like. Try and get the. com adaptation of your domain if possible, but if that’s not offered, seek out the hyphenated variant of the. com domain name.
For those who have an existing web-site, your website name can be sent and masked to an internal page of your website so that it appears like a different website without having to pay for additional hosting. is in which I order all of my personal domains, they usuallyoffer website forwarding and masking as an element of their website registration product.
If you don’t actually have a web site, you must determine what your online business needs will probably be in the next couple of months to determine which kind of hosting and website companies you might need.
a few. A give-away. You have two goals for your one-page web site: get the get in touch with info from your visitors and convert all of them into paying out customers. The best way to obtain speak to info out of a visitor is always to create a related information merchandise (ebook, electronic tips booklet, special survey, podcast or perhaps other sound file, ecourse, video, etc . ) in which the content is really compelling the fact that visitor happily parts with his/her brand and primary current email address to obtain the free giveaway. You can also create a promotion, say a trial period with respect to $1, and offer access just to those who provides you with their getin touch with info. By giving you all their contact information, they may have become a warm lead and you can start to build a relationship with them.
some. Your merchandise. There are a variety of products you may create to offer online. The ones that are least difficult to create and require small investment (other than your time to create them) and are available by an electronic download involve an guide or special report, a podcast (audio recording of the interview or perhaps telelcass), or an ecourse. Of these, you probably have almost everything you should create a great ebook. I would recommend that you structure in ebook in a word absorbing program, just like Microsoft Phrase. You’ll in that case want to format that into a locked PDF doc so that it could more difficult to illegally duplicate. I likewise encourage you to have a PDF FORMAT program that allows you to create clickable links in your document which means that your buyers can simply click on sites from your e book. I prefer the Adobe Palaestrian program to create PDF docs, as Masonry PDF contains both of these features, but there are a lot of cheap or free programs readily available that will enable you to convert simple word producing files to PDF format.
To make your product more pleasing, you need to have anappliance cover created. This cover can actually serve as the cover within the virtual item, and you can work with it as a great icon in emails and your shopping cart software as a aesthetic representation of your product. There are various of image artists just who create ebook and other item covers, in addition to several pieces of software you can purchase to create the own. We’ve never been too happy with the comes from software, i really hire Heather Colman of, who does a spectacular job.
some. A payment processing. In order to obtain payments, you have to be able to take credit card obligations online. Your merchant account provider needs to give a “virtual terminal”, which enables you to enter and process financial transactions online and cadre with your shopping cart software program. The most commonly used virtual terminal is the fact provided by. If you want to purchase a merchant account, you can begin by using third-party processors like PayPal or Clickbank . com, but they deliver less overall flexibility than a full merchant service plan.
6. Shopping cart software. Ultimately, the shopping cart software would have been a workhorse to suit your needs and enable one to automate a large number of functions of the online business. The cart which i highly recommend is definitely,, which offers a substantial amount of flexibility in how you list and package products, offers buyers a 24-hour download URL to get downloading the electronic item, has pre-installed autoresponders to help you automatically contact your potential buyers, and a message broadcast function so that you can submit special realises to the buyers or prospective buyers on your list.
7. A squeeze page. A squeeze page offers the visitor use of some piece of information in exchange for visitors parting with his name and first email address. The information has been “squeezed” out of the visitor, hence the name with the page. In this particular page you’ll want to have an desirable graphic, powerful headline, a shorter list of rewards that the visitor will receive if the visitor offers you his contact info right away, and a form for visitors to complete to receive the knowledge.
8. The sales letter web page. This is the primary sales page of the one-page site, containing long sales letter with benefits of the product and testimonials more who’ve used the product, In which formula for writing an effective one-page sales letter site, and I use a application called Instantaneous Sales Letter Generator, that helps me by requesting me a series of questions that will enable myself to create the copy for the webpage. The formulation for a one-page sales letter site is generally a great attention-getting headline, a strong beginning statement, body of the standard that traces the features and benefits of what you’re providing, the actual provide itself, and then asking for the sale. Most webpages are built very likewise. If you look at the web sites from the major Web marketers, you’ll find this style employed again and again.
on the lookout for. Follow-up vehicle responders. Being able to continue to reach out and “touch” your potential customers is key in developing a romance with all of them so that they maneuver from a prospective consumer to a purchasing customer. I create a group of 6-10 or so autoresponders that happen to be sent out within the 3 weeks pursuing the purchase to check on in with the purchaser, or interest the purchaser in another item. The shopping cart assistance I use contains autoresponders inbuilt. Other reputable autoresponder offerings include and.
10.. Visitors the site. Your own site is only one web page, it will be practically ignored in the organic search engine ranking method. There’s not really enough happy to warrant a very high ranking in any keyword you might choose. The easiest way to drive traffic to a one-page web site is to acquire keywords, or pay-per-click promoting. Google’s Ppc, and Yahoo’s Search Marketing (formerly Overture) happen to be two of the best-known pay-per-click advertisers. Yahoo is probably the least complicated with which to begin.
Completing a single page internet site won’t happen overnight. Nevertheless , with a dose of research, great copywriting, and a marketing prepare in place, a one-page internet site can easily get a profit middle for your organization.